So, you want to be in the Google Top Ten? Then this Seo Elite Review on the Top Ten things to avoid when designing and optimizing your website will ensure your website gets maximum exposure without incurring penalties. Seo Elite Experts Worldwide have graciously contributed to this Google top ten article and at this time agree that the following list of optimization no-no's are valid at the time of writing.
Seo Elite Review To Title Tag Stuffing
Stuffing the title tag within your website code is possibly one of the quickest way to drop out of the Google top ten. Titles such as "Keyword Stuffing, Stuffing Keywords, keyword stuffings, keyword stuff" is simply not going to cut it in the eyes of Google, and with so many word repetitions is almost a guarantee of getting a Google demotion. This tends to happen when Google's 'secret police' suddenly throw up a red flag against your website's structure and demote or in the worst case scenarios, totally ban your website for such practices. Our Seo Elite reviewers continually find this type of practice being utilized to try and influence the search engine algorithms. Seo Elite Advice - Title tag stuffing is a No-No !
Seo Elite Review of Image Alt Tags
There seems to be a prevalence these days to using the alt (alternative text) tag on images. Repeat a keyword phrase more than once within this alternative text and on more than three to four images in total for a page, and it is in our view a sure fire way to drop out of the Google top ten search results. For maximum benefits using the alt tag, the seo elite reviewers agreed to choose the initial four images within a page and add not only targeted keyword phrases but to take into account the new LSI algorithms. Seo Elite Advice - Image Alt Tag Stuffing is a No-No !
Seo Elite Review To Keyword Stuffing Within Website Content
Attempting to raise keyword density percentages by continually repeating keyword phrases within the content of your website will have a two fold effect. Firstly it will affect the flow of words to be read on the page by your visitors, and more times than not will just be a visual turn off. secondly it will drop your website like a stone from the Google top ten, even possibly sending your site back to the Google black hole. I personally find that a keyword density of between 1.5 and 2 percent is sufficient to beat your competitors in keyword density. Seo Elite Advice - Too High a Keyword Density is a No-No !
Seo Elite Review To Comment Tag Stuffing
Comment Tags are used to include design notes in the background source code when creating a website page. Comment tags are supposed to be used only for adding instructions or reminders to your html code; previously, these tags were used to artificially increase the keyword phrase count / proximity for targeted keyword phrases.
There was some time ago arguments that this comment tag stuffing technique worked, but it has always been a "Black Hat" SEO technique which could result in a drop out of the Google top ten. These days this type of seo technique will not help your website, if anything it will either be ignored completely by Google or produce a negative search engine placement result. Seo Elite Advice - Comment tag stuffing is a No-No !
Seo Elite Review To Hidden Text
Text that is hidden from the view of website visitors by blending in the same colour text as the background colour was once, a very long time ago, a viable asset to building your website, these days it is generally regarded as the quickest way to see your website plummet out of the Google top ten and into oblivion. Seo Elite Advice - Hidden text is a resounding No-No !
Seo Elite Review To Reciprocal Linking
Linking to other websites has long been an effective way of gaining links back into your website. Reciprocal linking is where you have to give a link back in return for the privilege of linking to other websites. This in itself is a valid seo strategy, however, we have found that using this method exclusively to return links to your website can and does have a negative effect on being in the Google top ten search results. It is far better and more productive to use this strategy leniently, mixing in other methods of gaining one way back links into your website. Such strategies as article submission, directory submission and good old fashioned begging and pleading for a back link is more advantageous. Seo Elite Advice - Reciprocal linking on it's own is a No-No !
Seo Elite Review To IP Addresses
Interlinking various website addresses (url's) together that reside on one server (IP address) has long been a strategy used by webmasters to either attempt to get their websites indexed earlier or as a cheap way of getting back links into a site. Money of course plays a part as many people cannot afford the expense of more than one hosting account, especially when first starting out on their internet adventure. We have found that this type of strategy is totally worthless and will in no way help your website gain anything other than a swift exit from the Google top ten. Seo Elite Advice - Using one IP address for several websites and then interlinking them is a No-No !
Seo Elite Review To Buying Site Wide Links
Buying Links from websites is a quick way of getting your website noticed on the world wide web, however, buying site wide links such as footer or sidebar links across a website with over 100 pages has been found to be another way of dropping out of the Google top ten. Currently it is unclear as to how the Google algorithms work out such a strategy and our Seo Elite Advice - Buying site wide links is a No-No !
Seo Elite Review To Link Relevance
Relevancy seems to be the 'buzz' word abounding the internet at this time, especially within the seo community. Gaining links back to your website solely from irrelevant web pages will not assist you in either getting your website to the Google top ten or even keeping it within the holy grail of search positions.
An example would be similar to this ... Mr. Jones has a website relevant to 'bread making', Mr. Jones in his wisdom sets about gaining links back to his site from all and sundry. he finds that his back link count is increasing exponentially, however, all of these links are from off topic sites such a car mechanics, hairdressers, dog kennels etc. This scenario is one that will definitely in the long term not assist with his Google ranking. if anything Mr. Jones now finds himself in the depths of page 40 on Google with little or no prospect of ever gaining those Google top ten positions. Seo Elite Advice - Getting all your links from irrelevant websites is a definite No-No !
Seo Elite Review To Link Anchor Text
Anchor text is widely used by webmasters to add relevancy to their link text on websites. This can and does increase the keyword relevancy of any website wishing to rank well for a chosen keyword phrase. The major drawback to this type of strategy comes when the same link anchor text is used repeatedly across a large number of websites. We would suggest that you mix and match different keyword phrases into your anchor text links. This is again where the word relevancy comes into play and is far more advantageous to getting those Google top ten positions. Seo Elite Advice - using the same keyword phrase repeatedly in your anchor text is a No-No !
This article is by no means the final installment on ranking your website in the Google top ten, since search engine algorithms and resources are continuously evolving and refining. However, it is our intention to keep you informed of the most relevant information, we hope you have enjoyed our seo elite review of Google top ten no-no's and that the information contained within assists you in gaining those top positions within the Google search results.
David 'Goldie' Edwards is a search engine optimizer and website designer working from his UK office. His SEO Elite Services [http://www.the-seo-elite.com] gives clients the opportunity to further enhance their SEO & Website Design Skills.
Other Seo Elite Articles in the series include an Seo Elite Review Of Latent Semantic Indexing (LSI). Keep your eyes peeled for many more informative Seo Elite reviews designed to get your website to the top of the major search engines.
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Introduction - If you are still learning about search engine optimization (SEO), you are probably a bit confused about the difference between on-site and off-site SEO strategies. On-site tactics are more straight-forward for the beginner and are probably written about the most. I thought I would write an article and cover what I've learned. This pool of SEO knowledge comes from working with about 10 clients and another 10 personal web sites over an 18 month period.
To anyone with an SEO background, there are certain basic on-site SEO tasks that any web master, business owner, or Internet Marketer needs to be aware of. These include the following major components:
1) Title Tags - The title tag in your HTML meta code is the tag that tell the browser what to display in the title of the window at the very top of the screen. Because this text is so visible to the user, Google likes to rely heavily on this text as a clue as to what your page is about. As a result, it is a really important SEO strategy that your title tag be filled with keywords that are appropriate to the content of the web page. Furthermore, you really don't want the same title tag on every page. This is not good for SEO. Instead, you want to have different keyword phrases in your title tags that properly identify the theme of that particular page. Remember, you are trying to help the search engines easily digest your content. That's basically what SEO is. You want to aid them in their understanding of what this page is really about.
2) The first H1 tag - Similar to the title tag, Google will look at the first H1 text to appear on your page as a strong signal as to what the page is about. Use it wisely. Again, you want to place keyword phrases here that are thematically related to what the information on the page is conveying to the end-user.
3) The name of the page itself - As you name your pages in your web site, use plain English as much as possible for SEO. You will notice that WordPress uses this extensively in their blog software. This is no accident and WordPress is considered the best blog for SEO. For example, http://example.com/?On-Site-vs-Off-Site-SEO-tactics&AID=22 will perform much better for SEO than http://example.com/?AID=22. Why? Because there is descriptive text in the longer version of the page name that helps the search engine know what the page is about. Many people have written about issues around "dirty links" and SEO (links including system variable data such as AID=22 in the example above). I think it is better if you can design your system without any variable data at all. It just takes this SEO issue away. And it's just easier for the search engines. It's also easier for the end-user. However, there is no problem promoting pages via SEO with variable data in the links. I've been able to make both fly using the same SEO tactics with no problems. The search engines are smart enough by now to manage through that variable data. Just make sure your plain English is in there.
4) Keyword meta tag - This tag used to get a ton of play for SEO, but is now largely ignored by the search engines. I believe it fell out of favor due to manipulation and misuse. It is a tag that is not seen by the end-user, so unscrupulous web masters abused it and it became less-and-less important for SEO. Real SEO tactics don't abuse or deceive. I still populate my keyword tags because I believe they are still looked at, but I don't believe they are very critical. If nothing else, it's another instance of your keywords. They all help SEO.
5) Description meta tag - This tag is still useful, but probably more for Yahoo and MSN. Since you will be in this part of your web site anyway to get the Title right, you might as well make this variable-driven as well and make the description appropriate to the page. Again, it can't hurt SEO.
6) Keyword Density - This is very important for SEO. Keep in mind that the search engines are just large computer programs digesting your site and trying to figure out what it is about. One of the simplest things they do is to count up all the words and look for repeats. They then calculate percentages, or densities, of specific 1-word, 2-word and 3-word phrases that are found in your text. By looking at the most popular keyword phrases, their programs understand the important themes of your page. If you observe your own writing on a specific subject, you will see the patterns as well. I don't recommend that you write solely with keyword density in mind as it will result in lower quality content. However, I also don't recommend that you completely ignore keyword density in your content creation. My preferred approach is to write content straight-up for the first draft. Then, as you edit for grammar, consistency, and clarity, also edit for density. Run your content through a density checker and see what phrases are used the most. Make adjustments accordingly so that your top themes / keyword phrases are showing up between 2-4% of the time. But don't do this to the extent that anything reads as unnatural. You need to always keep your audience in mind.
7) Outbound links - What your page links to matters, in terms of both the quality and quantity of links. As you build links out of your page, be specific about where they go. Don't link to low-quality or bad-neighborhood sites. Also watch your number of links. Generally, the less the better. However, having no outbound links is not always good. I believe Google uses your outbound links as a way to position your site in the vast weave that is the Internet. Often times, Google can get a good feeling about what your site is about just by looking at who you link to. So again, select these links wisely understanding they will actually impact your SEO.
8) High-quality, original, content - I probably should have put this first because it can't be stressed enough for SEO. Your site needs to provide high-quality and original content. You will read this maybe a hundred times as you research SEO. Content is king. And I firmly believe this to be true. If you are under the impression that the internet is so big that search engines can't identify content as really unique, guess again. One afternoon spent playing with CopyScape will convince you that there is technology available today that is able to tell you if any given sentence has been repeated anywhere on the Internet. It's staggering, actually, when you really think about that. The volumes of data are just outrageous. But if CopyScape can do it, I'm betting that Google can do it also. And I firmly believe that your site receives a positive bump when Google determines that the content is original. Many people have asked me if using content that is repeated on other sites will penalize the site. I believe the answer is no, you will not be penalized by Google (copyright infringement is a completely different and very serious legal topic that I won't go into today). But I also believe that you won't get where you want to be by using content that already has high mileage. The other hot debate related to how sites using duplicate content can actually rank higher than the site where the content originated from. Yes - This has been demonstrated empirically a bunch of times. But you don't need to be too concerned with that for reasons we will get into later. Just keep your eye on the ball. Put in the time, energy and creativity it takes to create unique content and you will be rewarded. Plain and simple.
9) Appropriate amounts of content - Somewhat different from #8 is the issue of how much content to put on your site for good SEO. I don't believe there is a single magic answer as each site has a different objective. But as far as SEO goes, I generally believe the more the better (assuming you are following #8). Give those hungry spiders as much food for thought as you possibly can. But let me also qualify that statement. You need ensure that your content doesn't stray too far from the core message of your site. If it does, this can create confusion around what your site is really about. Tightly focused sites perform much better than more generically focused sites. For example, a site selling used Honda Civics that uses appropriate SEO strategies will probably get ranked higher and faster than a more generalized site selling all types of used cars. This is a generic statement, and there are many exceptions, but it's a reasonable place to start your thinking about niches and themes.
For more on SEO, visit HubShout.com.
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